#SherlockLive Nominated for a Broadcast Digital Award
19 May 2017
Hartswood films are proud to announce that #SherlockLive has been nominated for a Broadcast Digital Award for Best Social Media and Digital Marketing Campaign.
The innovative use of social media involved Sherlock hacking BBC One’s Twitter account, taking it over in a ‘live mind game’. Fans tweeted in their masses, trying to solve the murder case that Sherlock had presented, as he drip-fed clues as the case went on.
The #SherlockLive campaign has previously won the People’s Voice Award for Best Social Event in the 2017 Webby Awards.
Sherlock Live is up against Hollyoaks #MyJadels, Humans, Moment of Fame – #Nickschoolofrock Challenge, Sky News #OceanRescue Campaign and The BRIT Awards 2017. The winner will be announced on the 5th July.